Readable URLs are brilliant, they reinforce the brand name and
are easy to find and remember. Think about your url and if you feel you
don't have a good one or that your url needs to be refreshed, do it. It
is all about making sure people remember who you are. It doesn't matter
if they are very short, or even a little longer, what they do need to be
is memorable and clear, and obviously linked to your brand.
Calls to action are essential. These are what make the new visitor stay and follow the path you have laid out for them, towards the sales counter! Calls to action could be sign-up here buttons, or links that take visitors to your list of services, a price list or your catalogue. Don't leave it up to them. Make sure you are clear and give them the guidance on what to do on your website by showing them exactly where to click and why.
Identifying yourself is also hugely important. While billions of people use the internet, we are all human and we still want to know whether we are dealing with a real business run by real people. Make sure the new visitor understands your business name, what you do and where are. They should be able to know this for themselves with in seconds of arriving on your site. Many companies hide this information via tiny links at the bottom of their page. Be open, be honest and be approachable, you will get much more quality engagement form users if you do.
Your landing page has to have a reason and a goal. What is your goal? Is it to have them look at your online shop and buy something? Is it to have them sign up for emails? Is it to have them share your content? Think carefully about what you want to achieve form a visit to your landing page. Don't confuse your message or try ti dilute too many actions or messages. Instead, plan carefully and choose the goals that will give you the best and most fruitful results for your business.
Make sure your landing page matches all your other corporate communications. Make sure it looks professional, branded and well designed. Too much fuss and cheap looking images are off-putting. Flashing ads and clashing colours are a big no-no. It is also important to make it as easy as possible for the visitor to navigate our site. They should, within seconds, be able to find where to email you, where to sign up on the mailing list, where to buy and where to read more information.
Does your website achieve these things? Does it keep new visitors and guide them towards the sales till? Be honest with yourself and really look at it. Bounce rates will also tell you a great deal. A high bounce rate means people are not staying on your website for long. This is bad news. You need a bounce rate of less than a maximum of 35%. This is considered a fairly healthy rate. Lower is even better.
Calls to action are essential. These are what make the new visitor stay and follow the path you have laid out for them, towards the sales counter! Calls to action could be sign-up here buttons, or links that take visitors to your list of services, a price list or your catalogue. Don't leave it up to them. Make sure you are clear and give them the guidance on what to do on your website by showing them exactly where to click and why.
Identifying yourself is also hugely important. While billions of people use the internet, we are all human and we still want to know whether we are dealing with a real business run by real people. Make sure the new visitor understands your business name, what you do and where are. They should be able to know this for themselves with in seconds of arriving on your site. Many companies hide this information via tiny links at the bottom of their page. Be open, be honest and be approachable, you will get much more quality engagement form users if you do.
Your landing page has to have a reason and a goal. What is your goal? Is it to have them look at your online shop and buy something? Is it to have them sign up for emails? Is it to have them share your content? Think carefully about what you want to achieve form a visit to your landing page. Don't confuse your message or try ti dilute too many actions or messages. Instead, plan carefully and choose the goals that will give you the best and most fruitful results for your business.
Make sure your landing page matches all your other corporate communications. Make sure it looks professional, branded and well designed. Too much fuss and cheap looking images are off-putting. Flashing ads and clashing colours are a big no-no. It is also important to make it as easy as possible for the visitor to navigate our site. They should, within seconds, be able to find where to email you, where to sign up on the mailing list, where to buy and where to read more information.
Does your website achieve these things? Does it keep new visitors and guide them towards the sales till? Be honest with yourself and really look at it. Bounce rates will also tell you a great deal. A high bounce rate means people are not staying on your website for long. This is bad news. You need a bounce rate of less than a maximum of 35%. This is considered a fairly healthy rate. Lower is even better.
Cartoozo is a multinational Internet Marketing company with
offices in Berkeley Square, London UK and Fifth Avenue, New York, USA.
Cartoozo has a client base of over 200 and provides services in every
aspect of Internet Marketing, including Web Design, Search Engine
Optimisation, Reputation Management, E-commerce and mobile solutions.
Cartoozo is also ranked as the highest income earner on Guru.com, the
prestigious independent online marketplace for businesses and freelance
professionals for Search Engine Optimisation and is constantly ranked
Position 1 in Guru for the Website & E-Commerce category. Visit http://www.cartoozo.com/landing-page-analysis.html
Article Source:
http://EzineArticles.com/expert/John_Trace/1554893
No comments:
Post a Comment