Calls to action in the digital media market are simple ways for
your customers, prospects and the general public to connect with you.
Today's technology has provided powerful tools to do so. It's not like
yesterday when a television spot was primarily a "keep your fingers
crossed" model.
Today, tools can be used to distribute content and provide a multitude of ways for a consumer to connect with you. It's important to ask yourself "what am I trying to accomplish?" Is it lead capture? Is it to sell your product or service? Is it to brand your company? All are valid for different considerations.
Let's explore the different types of calls to action. For "branding", the traditional and widely adopted calls to action are "share" and "like" my content or visit my social networks. These are great strategies but are the most difficult to measure to ROI. There are correlations and assumptions you can make and you can count clicks, likes and other metrics but to truly define sources of actual revenue generated is challenging.
There are tools that will capture information to connect with your customers. Some examples include driving an interested party to register for a coupon or white paper or entering a give-away. You can have them sign up for a list of information that may be important to them. In most cases,the call to action is in the form that consumers provide their email. You can also generate additional important data on your audience such as location, title, etc. that can be used to make decisions going forward.
This gives the consumer the ability to make the choice of what they value and may motivate them to engage with your content in a meaningful manner. It is imperative that you are smart about how you manage this data as misuse can backfire quickly.
Motivating the sale of a product or service using calls to action can drive revenue. Some examples of these are phone, chat and instant message. These are powerful ways for consumers to connect with you in real time.
Calls to action are not just embedded in your website or on your social network, but can be leveraged everywhere you have content and can be included in your blogs or articles. They are not just for static content anymore, but are now also placed in banners. The importance of video is undeniable. Calls to action in video are technically the most challenging yet can be accomplished.
Now that we have exhausted the how's, let's spend a moment on reporting. It's not just a quantitative measurement, or just counting eyeballs, hits, connects. These are important and you can weed through the data to come to a conclusion but there is always considerable anguish and uncertainty about actual return on investment or ROI.
If you can show that the gain was greater than the spend, you have at least accomplished positive ROI. Some of the calls to action can provide the hard data needed such as emails, phone numbers, chats and instant messages. Once the data is collected, systems can be put in place to make sure it is held in a CRM. This is a way for you to determine where the content was, what type of call to action was used, by whom and what did they purchase.
This is a way to connect with your customer and quite frankly into today's digital world where expectations are at the "fast food" level, where we want it quick, easy and hot. You must provide a clean easy way for a consumer to connect with your content, otherwise you may lose the customer and have the opposite effect.
As unfortunate as it may be, it's very easy for consumers to acknowledge their displeasure and for these messages to go viral.
You have a level of control through the content you create and clarity in what you expect your reader or viewer to do. This can come in the form of just a message or in a call to action. If I like your message and want to acknowledge this, then provide me with a way to do so and give me choices. If I want to buy your product or services, then also give me choices and make sure the process is simple to do so. There is such an emphasis today on content and this should be a way to market your brand.
What you expect to happen next is as important. Consider writing the greatest article, white paper or producing the best video because no one knows who you really are or what or how to connect with you. The process needs to be a 360 degree one. These are the reasons to carefully consider your call to action strategy.
Today, tools can be used to distribute content and provide a multitude of ways for a consumer to connect with you. It's important to ask yourself "what am I trying to accomplish?" Is it lead capture? Is it to sell your product or service? Is it to brand your company? All are valid for different considerations.
Let's explore the different types of calls to action. For "branding", the traditional and widely adopted calls to action are "share" and "like" my content or visit my social networks. These are great strategies but are the most difficult to measure to ROI. There are correlations and assumptions you can make and you can count clicks, likes and other metrics but to truly define sources of actual revenue generated is challenging.
There are tools that will capture information to connect with your customers. Some examples include driving an interested party to register for a coupon or white paper or entering a give-away. You can have them sign up for a list of information that may be important to them. In most cases,the call to action is in the form that consumers provide their email. You can also generate additional important data on your audience such as location, title, etc. that can be used to make decisions going forward.
This gives the consumer the ability to make the choice of what they value and may motivate them to engage with your content in a meaningful manner. It is imperative that you are smart about how you manage this data as misuse can backfire quickly.
Motivating the sale of a product or service using calls to action can drive revenue. Some examples of these are phone, chat and instant message. These are powerful ways for consumers to connect with you in real time.
Calls to action are not just embedded in your website or on your social network, but can be leveraged everywhere you have content and can be included in your blogs or articles. They are not just for static content anymore, but are now also placed in banners. The importance of video is undeniable. Calls to action in video are technically the most challenging yet can be accomplished.
Now that we have exhausted the how's, let's spend a moment on reporting. It's not just a quantitative measurement, or just counting eyeballs, hits, connects. These are important and you can weed through the data to come to a conclusion but there is always considerable anguish and uncertainty about actual return on investment or ROI.
If you can show that the gain was greater than the spend, you have at least accomplished positive ROI. Some of the calls to action can provide the hard data needed such as emails, phone numbers, chats and instant messages. Once the data is collected, systems can be put in place to make sure it is held in a CRM. This is a way for you to determine where the content was, what type of call to action was used, by whom and what did they purchase.
This is a way to connect with your customer and quite frankly into today's digital world where expectations are at the "fast food" level, where we want it quick, easy and hot. You must provide a clean easy way for a consumer to connect with your content, otherwise you may lose the customer and have the opposite effect.
As unfortunate as it may be, it's very easy for consumers to acknowledge their displeasure and for these messages to go viral.
You have a level of control through the content you create and clarity in what you expect your reader or viewer to do. This can come in the form of just a message or in a call to action. If I like your message and want to acknowledge this, then provide me with a way to do so and give me choices. If I want to buy your product or services, then also give me choices and make sure the process is simple to do so. There is such an emphasis today on content and this should be a way to market your brand.
What you expect to happen next is as important. Consider writing the greatest article, white paper or producing the best video because no one knows who you really are or what or how to connect with you. The process needs to be a 360 degree one. These are the reasons to carefully consider your call to action strategy.
MAKING VIDEO EASY
VIDVEO is the easiest way for you to generate a video on yourself or your company. Our simple customization process will create great video content. Once your video is completed, we apply our powerful suite of technology to maximize its exposure. As an added bonus we will also provide you with monthly reports on what is happening. email: info@vidveo.com
Article Source:
http://EzineArticles.com/expert/Steven_Racz/2223196
VIDVEO is the easiest way for you to generate a video on yourself or your company. Our simple customization process will create great video content. Once your video is completed, we apply our powerful suite of technology to maximize its exposure. As an added bonus we will also provide you with monthly reports on what is happening. email: info@vidveo.com
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