What happens when any of your product or service goes viral? The
results are amazing for business with lots of traffic on your site as
well as a defined shoot-up in the sale numbers. It is the dream of every
business to take full advantage of social media`s influence. Viral
marketing content can take social media by storm and could even result
in millions of shares and clicks on purchase button, making you an
overnight success.
Content is the code for creating this 'buzz' and to start a chain of customers. Here are some time tested methods to make your content go viral.
Keep it positive
Positive posts breed positive results. Studies have shown that positive social media posts get more online interactions. Facebook has found that seeing positive posts influences people to post positive updates, seeing negative posts influences people to post negative updates, and that an absence of emotions on their News Feed leads them to post less overall. The tone of your tweet, update, and post matters. A smiling face on Instagram is worth millions of words.
Add the human element
Human beings are a governing force in the whole process of digitization and they love to interact with each other. According to many studies about the importance of human element in the content it was found that personal stories from real people can be used to connect with the customers on much larger scale. They give a face to any company. But it is very important to maintain authenticity and transparency while representing real employees. No need to hire actors or people from stock imagery.
Go interactive
According to the Journal Of Interactive Advertising advertisement is about mutual action between consumers and producers. Interactive advertising not only allows consumers to interpret advertisement in unique ways but also encourage them to actively engage in marketing communications. Your content should be able to generate lots of inquires and questions about the product. Feedback is very important for making future marketing strategy.
Repost your content
Good content is 'Liquid in form'. You should be able to recycle it and reuse it for different channels and mediums. This maximizes the exposure. Remember that some of your customers may be more comfortable with text rather than images. Syndicate your blog to get maximum visitors. People are more attractive to the content if it is easily downloadable and easy to share over various social networks.
Get Top influencers to share your content
Start by sharing the content of top influencers. Stick to the policy of give and take. Then they will take your positive notice of your request to share. Find and make a list of the similar posts as yours. Comment on their posts and send a complimentary e-mail. Try to follow 2 top influencers rather than 10 small influencers.
Research shows that customers make decisions based on the brand they can identify with or feel good about. Content is your first impression on their minds. It is important to understand your customer's preferences and needs for developing an engaging content. Nothing can beat the consistent and custom made content.
Content is the code for creating this 'buzz' and to start a chain of customers. Here are some time tested methods to make your content go viral.
Keep it positive
Positive posts breed positive results. Studies have shown that positive social media posts get more online interactions. Facebook has found that seeing positive posts influences people to post positive updates, seeing negative posts influences people to post negative updates, and that an absence of emotions on their News Feed leads them to post less overall. The tone of your tweet, update, and post matters. A smiling face on Instagram is worth millions of words.
Add the human element
Human beings are a governing force in the whole process of digitization and they love to interact with each other. According to many studies about the importance of human element in the content it was found that personal stories from real people can be used to connect with the customers on much larger scale. They give a face to any company. But it is very important to maintain authenticity and transparency while representing real employees. No need to hire actors or people from stock imagery.
Go interactive
According to the Journal Of Interactive Advertising advertisement is about mutual action between consumers and producers. Interactive advertising not only allows consumers to interpret advertisement in unique ways but also encourage them to actively engage in marketing communications. Your content should be able to generate lots of inquires and questions about the product. Feedback is very important for making future marketing strategy.
Repost your content
Good content is 'Liquid in form'. You should be able to recycle it and reuse it for different channels and mediums. This maximizes the exposure. Remember that some of your customers may be more comfortable with text rather than images. Syndicate your blog to get maximum visitors. People are more attractive to the content if it is easily downloadable and easy to share over various social networks.
Get Top influencers to share your content
Start by sharing the content of top influencers. Stick to the policy of give and take. Then they will take your positive notice of your request to share. Find and make a list of the similar posts as yours. Comment on their posts and send a complimentary e-mail. Try to follow 2 top influencers rather than 10 small influencers.
Research shows that customers make decisions based on the brand they can identify with or feel good about. Content is your first impression on their minds. It is important to understand your customer's preferences and needs for developing an engaging content. Nothing can beat the consistent and custom made content.
This post was written by Bobby Bedi. Bobby Bedi social media advertisement that manages social media pages for Doctors, Lawyers, Photographers, F&B retailers and more...
Article Source:
http://EzineArticles.com/expert/Bobby_Bedi/2293603
No comments:
Post a Comment