With so many new businesses popping up, such as the increase in
online retailers, competition for attracting new customers is fierce.
There are many ways in which a company can market and advertise their
products and website to new potential consumers and this is often done
online.
Online marketing is affordable and effective. It can be a simple way to attract new traffic to a website. SEO stands for search engine optimisation and is commonly used by many businesses around the world to help increase their web hits by ranking them high up in the search engine results. Using relevant keywords and key phrases throughout a site's content can increase the rankings on sites such as Google. It improves what is known as the visibility of a site in the 'natural' or 'unpaid' search results (also known as 'organic').
The idea is that the higher up a site is listed in a results page for a certain search criteria, the more likely a web surfer is to click on it, as it is easily viewable. This in turn will increase a website's traffic, building upon a new customer base and therefore boosting profits. SEO is able to target various types of searches, such as image, local, video and academic searches, as well as news and industry specific.
PPC stands for pay per click and is another popular form of internet marketing. It is sometimes also known as cost per click. It simply directs traffic to a website, where the advertiser pays the website owner when an ad is clicked on their site. It is on a commission basis and therefore can be an appealing option for many businesses.
In the case of ads on search engines, advertisers bid on keyword phrases that are relevant to their target market. Generally, content sites charge a fixed fee per click as opposed to a bidding system. Display ads, also known as banner ads, are very commonly used.
There are many other forms of internet marketing. Email marketing is where newsletters are sent out to existing customers that have signed up to receive news. Discounts and promotions can be offered in this way to target each individual and entice them to spend more money with the company, as they will often get some money off their purchase, or free delivery for example.
Social media marketing is also increasing. Ads can be placed on social networks, such as Facebook, and there is even an option to 'promote' a post in order to increase the amount of people that it reaches. Many companies use Twitter and Facebook to promote deals, launch competitions, update customers with news and even answer any queries. The use of hashtags can even get certain tweets trending and help to boost the profile of a company to a wider market and new potential customers.
Viral campaigns can also be effective. Promotional videos can be shot and placed on YouTube, then shared on social networks. If they are funny or different, these often spread around the internet like wildfire and can therefore be another useful marketing tool.
Online marketing is affordable and effective. It can be a simple way to attract new traffic to a website. SEO stands for search engine optimisation and is commonly used by many businesses around the world to help increase their web hits by ranking them high up in the search engine results. Using relevant keywords and key phrases throughout a site's content can increase the rankings on sites such as Google. It improves what is known as the visibility of a site in the 'natural' or 'unpaid' search results (also known as 'organic').
The idea is that the higher up a site is listed in a results page for a certain search criteria, the more likely a web surfer is to click on it, as it is easily viewable. This in turn will increase a website's traffic, building upon a new customer base and therefore boosting profits. SEO is able to target various types of searches, such as image, local, video and academic searches, as well as news and industry specific.
PPC stands for pay per click and is another popular form of internet marketing. It is sometimes also known as cost per click. It simply directs traffic to a website, where the advertiser pays the website owner when an ad is clicked on their site. It is on a commission basis and therefore can be an appealing option for many businesses.
In the case of ads on search engines, advertisers bid on keyword phrases that are relevant to their target market. Generally, content sites charge a fixed fee per click as opposed to a bidding system. Display ads, also known as banner ads, are very commonly used.
There are many other forms of internet marketing. Email marketing is where newsletters are sent out to existing customers that have signed up to receive news. Discounts and promotions can be offered in this way to target each individual and entice them to spend more money with the company, as they will often get some money off their purchase, or free delivery for example.
Social media marketing is also increasing. Ads can be placed on social networks, such as Facebook, and there is even an option to 'promote' a post in order to increase the amount of people that it reaches. Many companies use Twitter and Facebook to promote deals, launch competitions, update customers with news and even answer any queries. The use of hashtags can even get certain tweets trending and help to boost the profile of a company to a wider market and new potential customers.
Viral campaigns can also be effective. Promotional videos can be shot and placed on YouTube, then shared on social networks. If they are funny or different, these often spread around the internet like wildfire and can therefore be another useful marketing tool.
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