Email marketing is a fantastic way to reach out to your target
market and improve your return on investment.
However, you can't develop effective email marketing strategies if you don't know your target market well enough.
First things first are to create email personas. An email persona is a very clear picture of who you are selling to.
To create an email persona you need to establish factors such as:
• Typical age of your customer base
• The type of employment they undertake
• Their interests
• Their dislikes
• How & where they spend their spare time (both online and offline)
• Their place of residence
Answering the questions (and more) will help you attract understand more clearly which customers you are appealing to which will consequently help you to retain more clients as you will be able to appeal to them more accurately within your email marketing strategies.
To begin collecting subscribers you should:
1. Personalise every Call-to-Action
If your website has a blog you should include a personalised Call-to-Action box at the bottom of each blog post. Your Call-to-Action boxes should also be featured across your site including your home page.
Each Call-to-Action should be personalised correspond with the specific page they are being featured on. For example, if your latest blog post is about baking chocolate chip cookies you could create a call to action such as: 'Want to create recipes that are even tastier than this one? Subscribe to our email marketing list for even more delicious recipes'. This level of care and attention to each call to action shows creativity and is more likely to encourage the reader to take action.
2. Use Mini Surveys
Mini surveys are an excellent way to get your customers' email addresses. You can ask very specific questions through your website such as: 'How often do you read our blog posts?' You can then invite new readers to subscribe to your email posts. Provided your blog posts are tailored specifically to your readership, there is a high likelihood that people will subscribe.
3. Partner with Others
Another unique way to improve your email marketing subscribers list is to partner with someone who has a relevant but larger audience than your own. This can be an extremely successful (and fast) way to improve subscribers as it gives you excellent exposure in no time at all in exchange for some great content.
Developing strong relationships with other bloggers is the key to success here.
However, you can't develop effective email marketing strategies if you don't know your target market well enough.
First things first are to create email personas. An email persona is a very clear picture of who you are selling to.
To create an email persona you need to establish factors such as:
• Typical age of your customer base
• The type of employment they undertake
• Their interests
• Their dislikes
• How & where they spend their spare time (both online and offline)
• Their place of residence
Answering the questions (and more) will help you attract understand more clearly which customers you are appealing to which will consequently help you to retain more clients as you will be able to appeal to them more accurately within your email marketing strategies.
To begin collecting subscribers you should:
1. Personalise every Call-to-Action
If your website has a blog you should include a personalised Call-to-Action box at the bottom of each blog post. Your Call-to-Action boxes should also be featured across your site including your home page.
Each Call-to-Action should be personalised correspond with the specific page they are being featured on. For example, if your latest blog post is about baking chocolate chip cookies you could create a call to action such as: 'Want to create recipes that are even tastier than this one? Subscribe to our email marketing list for even more delicious recipes'. This level of care and attention to each call to action shows creativity and is more likely to encourage the reader to take action.
2. Use Mini Surveys
Mini surveys are an excellent way to get your customers' email addresses. You can ask very specific questions through your website such as: 'How often do you read our blog posts?' You can then invite new readers to subscribe to your email posts. Provided your blog posts are tailored specifically to your readership, there is a high likelihood that people will subscribe.
3. Partner with Others
Another unique way to improve your email marketing subscribers list is to partner with someone who has a relevant but larger audience than your own. This can be an extremely successful (and fast) way to improve subscribers as it gives you excellent exposure in no time at all in exchange for some great content.
Developing strong relationships with other bloggers is the key to success here.
About 8 Ways Media
8 Ways Media SA is a Swiss-based web design and marketing agency providing 8 main services including branding, web design, IT development, offline & online marketing and much more. 8 Ways Media specialises in providing services that focus on creativity as well as the latest parallax designs and technological trends.
Visit http://www.8ways.ch/news to learn more.
Article Source:
http://EzineArticles.com/expert/Maria_E_Chambi/2077760
8 Ways Media SA is a Swiss-based web design and marketing agency providing 8 main services including branding, web design, IT development, offline & online marketing and much more. 8 Ways Media specialises in providing services that focus on creativity as well as the latest parallax designs and technological trends.
Visit http://www.8ways.ch/news to learn more.
No comments:
Post a Comment