Deep down, people are afraid of screwing up. It's one of the
fears that keeps most people from taking action on their dreams. When
your prospect gets to the sales letter on your website he or she has a
lot to fear.
Ordering your product is a risk, because they do not have a lot of reasons to trust you.
None of us want to look foolish - like all of those very smart people who bought into Bernie Madoff's ponzie scheme. You have to address your prospect's fears within your sales copy. Their fear is there and you can ease those fears easily with a simple guarantee.
Offering a guarantee allows you to turn the risk of a business transaction back onto yourself. A 30, 60, 90, or 120 day guarantee will go a long way toward calming whatever fear your potential customer may have about ordering your product.
In the world of digital products, it costs very little to fulfill an order, so providing a 100% money-back guarantee is not a huge risk to you as a business person. The truth is, if you provide high value products, you won't get many returns and reversing the risk will bring a lot more sales.
Another approach to reversing your customer's risk is to provide a free trial or $1 introductory offer. In this case, the customer can sample the product itself to see what they are getting before they pay. The barrier to entry is lowered because they have very little at risk in the transaction. They get to sample the product.
Some companies like Clickbank demand a specific guarantee period (in Clickbank's case it is 60 days.) But regardless of mandates, you need to take away your customer's risk to give them the confidence to order.
Ordering your product is a risk, because they do not have a lot of reasons to trust you.
None of us want to look foolish - like all of those very smart people who bought into Bernie Madoff's ponzie scheme. You have to address your prospect's fears within your sales copy. Their fear is there and you can ease those fears easily with a simple guarantee.
Offering a guarantee allows you to turn the risk of a business transaction back onto yourself. A 30, 60, 90, or 120 day guarantee will go a long way toward calming whatever fear your potential customer may have about ordering your product.
In the world of digital products, it costs very little to fulfill an order, so providing a 100% money-back guarantee is not a huge risk to you as a business person. The truth is, if you provide high value products, you won't get many returns and reversing the risk will bring a lot more sales.
Another approach to reversing your customer's risk is to provide a free trial or $1 introductory offer. In this case, the customer can sample the product itself to see what they are getting before they pay. The barrier to entry is lowered because they have very little at risk in the transaction. They get to sample the product.
Some companies like Clickbank demand a specific guarantee period (in Clickbank's case it is 60 days.) But regardless of mandates, you need to take away your customer's risk to give them the confidence to order.
Discover 5 Battle Tested Tactics for writing Persuasive
Salesletter copy by downloading Andrew's FREE Copywriting Report
[http://www.meatballcopywriting.com/freereport/]
[http://www.meatballcopywriting.com/freereport/]
Article Source:
http://EzineArticles.com/expert/Andrew_Seltz/22496
[http://www.meatballcopywriting.com/freereport/]
No comments:
Post a Comment