Do you always claim and trumpet everywhere that your product is the best?
If so, you simply express your point of view and forget the only one that really counts: the point of view of your readers.
Too many webmarketers are giving their opinions, claiming they are the best in their field, or that their product is by far the most efficient on the marketplace.
By doing this, they often don't realize that they get exactly the opposite result that they expected, because they don't give their readers the chance to make their own opinions and conclusions.
Indeed, instead of saying: "Well, these examples demonstrate that my product is the best", why not ask your readers what they think about it and what are their conclusions?
Don't you think that your persuasion power will soar and have a much greater impact?
If I list a hundred points that will be solved during a seminar, and then ask my readers:
"Have you ever seen such a complete course on the subject?"
The conclusions are those of the readers, not mine.
If I put an iPhone5 in the hands of a customer and let him play with it for a few minutes, and then ask him:
"Have you ever used such a simple and pleasant mobile phone?"
He will come up with his own conclusions, not mine.
If I present the manufacturing process of my new shoes to a customer, and then ask him:
"Have you ever seen a shoes manufacturer so careful about the quality and the details?"
The conclusions will come from him, not from me.
And the persuasion impact is immediately multiplied by 10.
Throw your convictions in the face of your readers, and they will instantly show resistance and look for objections.
On the contrary, to persuade someone or your audience, it is of the utmost importance to leave the decision to your readers.
A decision that is their own decision. A decision they can appropriate.
A seller who continuously stuffs the heads of his customers with claims and affirmations is a seller who doesn't do his job the right way.
He starts from the end, from the conclusion.
Your job is to guide your readers.
Your job is to make them ask naturally the questions that will lead to a purchase.
Your job is to take them by the hand and to pull them towards path A instead of path B.
Simple step to do:
End up all your demonstrations, your proofs, your arguments with questions.
Always ask your readers what they think about it, what is their opinion...
... But guide them smartly by asking them the right questions with a predictable answer, so that they can choose the path that leads to a purchase or to the action you expect.
After all, don't you think that the simplest ideas are often the most efficient?
If so, you simply express your point of view and forget the only one that really counts: the point of view of your readers.
Too many webmarketers are giving their opinions, claiming they are the best in their field, or that their product is by far the most efficient on the marketplace.
By doing this, they often don't realize that they get exactly the opposite result that they expected, because they don't give their readers the chance to make their own opinions and conclusions.
Indeed, instead of saying: "Well, these examples demonstrate that my product is the best", why not ask your readers what they think about it and what are their conclusions?
Don't you think that your persuasion power will soar and have a much greater impact?
If I list a hundred points that will be solved during a seminar, and then ask my readers:
"Have you ever seen such a complete course on the subject?"
The conclusions are those of the readers, not mine.
If I put an iPhone5 in the hands of a customer and let him play with it for a few minutes, and then ask him:
"Have you ever used such a simple and pleasant mobile phone?"
He will come up with his own conclusions, not mine.
If I present the manufacturing process of my new shoes to a customer, and then ask him:
"Have you ever seen a shoes manufacturer so careful about the quality and the details?"
The conclusions will come from him, not from me.
And the persuasion impact is immediately multiplied by 10.
Throw your convictions in the face of your readers, and they will instantly show resistance and look for objections.
On the contrary, to persuade someone or your audience, it is of the utmost importance to leave the decision to your readers.
A decision that is their own decision. A decision they can appropriate.
A seller who continuously stuffs the heads of his customers with claims and affirmations is a seller who doesn't do his job the right way.
He starts from the end, from the conclusion.
Your job is to guide your readers.
Your job is to make them ask naturally the questions that will lead to a purchase.
Your job is to take them by the hand and to pull them towards path A instead of path B.
Simple step to do:
End up all your demonstrations, your proofs, your arguments with questions.
Always ask your readers what they think about it, what is their opinion...
... But guide them smartly by asking them the right questions with a predictable answer, so that they can choose the path that leads to a purchase or to the action you expect.
After all, don't you think that the simplest ideas are often the most efficient?
Click here: http://www.webmarketingfrenchy.com
to discover the smart "French Touch" to make money online: a video blog
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Article Source:
http://EzineArticles.com/expert/Remy_Roulier/1831550
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