Building a website is as challenging as it gets. It encompasses
images, texts, graphics to woo the customers. Website design includes an
amalgamation of user experience patterns, conventions, preferences, and
branding that reflects a company's persona and values. But one or two
mistakes can kill it. Here are a few costly mistakes you need to avoid
while designing it.
Absence of search box
If you are designing an eCommerce site, then not having a search box is a crime as users will not be able to narrow down their searching options. Even if it is a corporate website or blog site, having a search box would help the users to get the required information by searching on it.
Lack of USP
Every website has a USP which helps both the large and small-scale entrepreneurs to sell it. You need to be unique in order to drive more number of buyers. Reputable web design services make sure that the website they create stands out from the rest.
Congested Home Page
The next mistake that we often do is overloading a company's webpage with irrelevant information. Many times using of excessive fonts, images and graphics leaves the homepage cluttered and chaotic which turns the visitors away. Don't do this mistake as home page is the first landing page of the company as well as the first thing customers want to see about a company.
Lack of CTA (call to action)
If you want your company to download, subscribe, register, view, share, purchase or follow by users, then integrating CTA in the site is must. Therefore, not including CTA in the site is a costly mistake.
Stale content
Success or failure of your site depends on the structure of the content and how up-to-date it is. It is important to make the content look interesting with titles, sub titles, keywords, bullet points etc. This will boost the traffic of the website immensely.
Poor navigation features
Navigation of the website should be instinctive and dependable. Poor navigation features in the site makes it difficult for the visitors to stay for a longer time in a website as it will lead to confusion and wastage of time.
Incompatible interface design
Despite a superb and attractive design, if the general look and feel is not steady, then it can kill the website. So it can be said that an inconsistent interface design can make an impact on the users and make them unable to relate to it.
Inhospitable monitor resolution
At present, websites have a standard layout measuring about 1024 x 768 pixels. Since nowadays people can access to the internet for chatting, shopping and playing games from their mobile handsets and tablets too, it is important to have a good screen resolution for superior quality images, texts and cropping options. However, while hiring web design services make sure you check their portfolio and references to get full worth of your investment.
Not getting visibility
The whole effort of building a corporate website will go into waste if you do not have enough visibility in search engine sites like Google or Bing. If consumers cannot find you in Google that means you do not exist. It is a harsh reality but in order to be competitive you need to come in Google ranking page so that you can have more visitors and drive your sales.
Absence of search box
If you are designing an eCommerce site, then not having a search box is a crime as users will not be able to narrow down their searching options. Even if it is a corporate website or blog site, having a search box would help the users to get the required information by searching on it.
Lack of USP
Every website has a USP which helps both the large and small-scale entrepreneurs to sell it. You need to be unique in order to drive more number of buyers. Reputable web design services make sure that the website they create stands out from the rest.
Congested Home Page
The next mistake that we often do is overloading a company's webpage with irrelevant information. Many times using of excessive fonts, images and graphics leaves the homepage cluttered and chaotic which turns the visitors away. Don't do this mistake as home page is the first landing page of the company as well as the first thing customers want to see about a company.
Lack of CTA (call to action)
If you want your company to download, subscribe, register, view, share, purchase or follow by users, then integrating CTA in the site is must. Therefore, not including CTA in the site is a costly mistake.
Stale content
Success or failure of your site depends on the structure of the content and how up-to-date it is. It is important to make the content look interesting with titles, sub titles, keywords, bullet points etc. This will boost the traffic of the website immensely.
Poor navigation features
Navigation of the website should be instinctive and dependable. Poor navigation features in the site makes it difficult for the visitors to stay for a longer time in a website as it will lead to confusion and wastage of time.
Incompatible interface design
Despite a superb and attractive design, if the general look and feel is not steady, then it can kill the website. So it can be said that an inconsistent interface design can make an impact on the users and make them unable to relate to it.
Inhospitable monitor resolution
At present, websites have a standard layout measuring about 1024 x 768 pixels. Since nowadays people can access to the internet for chatting, shopping and playing games from their mobile handsets and tablets too, it is important to have a good screen resolution for superior quality images, texts and cropping options. However, while hiring web design services make sure you check their portfolio and references to get full worth of your investment.
Not getting visibility
The whole effort of building a corporate website will go into waste if you do not have enough visibility in search engine sites like Google or Bing. If consumers cannot find you in Google that means you do not exist. It is a harsh reality but in order to be competitive you need to come in Google ranking page so that you can have more visitors and drive your sales.
Sabuj Maity is the author of this article. He is also a
co-founder of a leading IT company in Kolkata i.e. Divinotech India Pvt
Ltd. The company offers quality and affordable web design services in Kolkata at reasonable prices.
You can follow Divinotech India on Facebook for latest updates and offers.
Article Source:
http://EzineArticles.com/expert/Sabuj_Maity/2297853
You can follow Divinotech India on Facebook for latest updates and offers.
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