Blogging needs to be centered around your brand, keywords, and details your buyers will need to make a buying decision.
Are you Blogging for the Sole Purpose of bringing in buying clients, selling products or services, or making money online? Blog Content Matters, if that's your purpose, and there are five incredibly valuable tips to help you get the job done, without spending your entire day behind the keyboard.
#1 Blogging Tip - Stay focused on your Brand. You know who you are, why you do what you do, and who your market is - so speak that language. Talk to the people who will buy from you as if they're sitting beside you as you write. Write your blog post to that person.
#2 Use Relevant Keywords - But write to real people, not a computer. The biggest issue most bloggers have is they start writing in keywords and get so caught up in the keyword generators, SEO, and search engine algorithms that they forget to write for the people who will READ what they write. People read - computer algo (or something like that) write for people. And smile! Who wants to talk to or listen to an old sour puss? Smile.
#3 Include Real Content and Value - your readers can see silly jokes on Facebook all day long, but when they come to your blog, the jokesters probably are not coming to laugh at a repeat of what they just saw on social media. They want to see something of value. How about telling them a story about how you used and benefited from a specific product or service? Give them some meaty value, not just jabber. They want to know what makes you tick.
#4 Be REAL. This is the easy one, and the shortest. Just be yourself when you write for your audience. That's all they want is YOU.
#5 Offer Reviews and Case Studies - product reviews, case studies, white papers, reports, and statistical realities are important. We all joke around that 98% of all statistics online are made up at the time they're written, but 24% of the people who read what you write don't want made up statistics, they want verifiable reality. The other 36% just want to know you're telling the truth and they can count on you. The rest... Well, they're all over the map, and we didn't look up their specifics.
Blog content should be valuable and relevant to increase your page rank and bring your site higher on the search engines.
Are you Blogging for the Sole Purpose of bringing in buying clients, selling products or services, or making money online? Blog Content Matters, if that's your purpose, and there are five incredibly valuable tips to help you get the job done, without spending your entire day behind the keyboard.
#1 Blogging Tip - Stay focused on your Brand. You know who you are, why you do what you do, and who your market is - so speak that language. Talk to the people who will buy from you as if they're sitting beside you as you write. Write your blog post to that person.
#2 Use Relevant Keywords - But write to real people, not a computer. The biggest issue most bloggers have is they start writing in keywords and get so caught up in the keyword generators, SEO, and search engine algorithms that they forget to write for the people who will READ what they write. People read - computer algo (or something like that) write for people. And smile! Who wants to talk to or listen to an old sour puss? Smile.
#3 Include Real Content and Value - your readers can see silly jokes on Facebook all day long, but when they come to your blog, the jokesters probably are not coming to laugh at a repeat of what they just saw on social media. They want to see something of value. How about telling them a story about how you used and benefited from a specific product or service? Give them some meaty value, not just jabber. They want to know what makes you tick.
#4 Be REAL. This is the easy one, and the shortest. Just be yourself when you write for your audience. That's all they want is YOU.
#5 Offer Reviews and Case Studies - product reviews, case studies, white papers, reports, and statistical realities are important. We all joke around that 98% of all statistics online are made up at the time they're written, but 24% of the people who read what you write don't want made up statistics, they want verifiable reality. The other 36% just want to know you're telling the truth and they can count on you. The rest... Well, they're all over the map, and we didn't look up their specifics.
Blog content should be valuable and relevant to increase your page rank and bring your site higher on the search engines.
Some believe content has to be dry, hard to read, and
unimpressive to be beneficial to improving a website. Nothing could be
further from the truth. Visit http://janverhoeff.com and find out how to have your own highly effective content online - fast.
Article Source:
http://EzineArticles.com/expert/Jan_Verhoeff/8982
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