It's easy to get tied up in the idea of attracting any new client
rather than focusing on attracting the right clients to your business.
It's true that when you first get started as an online marketing manager
you might take clients who are less than ideal just to get your foot in
the door. That may have worked for you in the beginning but now you
want more. How can you avoid continuing to attract the wrong clients
once you've established your business?
Identify Your Ideal Client
Write down exactly the type of client you want to work for in a perfect "dream" world. Describe them in detail down to what their favorite dinner out is. The more you know about your client's personal lives, business goals, and values the better you can direct your marketing message to them and attract them. Create an ideal client persona, and a check list to ensure that during client intake you weed out the wrong clients.
Deliver Marketing Messages Their Way
If you keep your ear to the ground you'll realize that over time your audience will evolve. As technology changes your audience will change how they want to get their information. They may prefer text blog posts today, and then a year from now, prefer video and podcasts. If you keep listening to your audience you'll know before they do what direction they're heading and be able to stay on their radar. In fact, you'll be able to differentiate yourself more by having the ability to listen enough to give the audience what they want, while ensuring it still fits your business model.
Interview Them to Ensure That They Fit With Your Business Model
Many online marketing managers are so afraid to turn down a client that when they interview a potential new client they throw out their ideal client personas and practically beg the client to "hire" them. This is the wrong approach to take. You must have the mindset that you're interviewing them to see if they fit into your business model enough that you will take them on and become a partner in their online marketing success.
Be Ready to Say No
If during an interview you realize they don't fit, it's okay. Recommend to them someone else for whom they are a fit such as a virtual assistant or other contractor who works in the manner this business wants to work. Saying no isn't a bad thing. In fact, by recommending someone to them you've now become a valuable resource not only to them, but to the person you recommended.
That can pay off for your own business in terms of potential future referrals. Not to mention the fact that once you can say no, the client will now try to fit your model more due to the fact you've just triggered their desire to belong to your circle rather than the other way around.
Having a business roster full of ideal clients takes knowledge of exactly who you want to work with, with also understanding how to attract them, and weed out the wrong clients. You can do that by avoiding using cookie cutter marketing strategies that everyone else is using.
You want to design marketing strategies that speak to your particular audience and shows how you know what problems they have and exactly how to solve them in the way they want to be spoken to while maintaining a sense of yourself and your own business goals.
Identify Your Ideal Client
Write down exactly the type of client you want to work for in a perfect "dream" world. Describe them in detail down to what their favorite dinner out is. The more you know about your client's personal lives, business goals, and values the better you can direct your marketing message to them and attract them. Create an ideal client persona, and a check list to ensure that during client intake you weed out the wrong clients.
Deliver Marketing Messages Their Way
If you keep your ear to the ground you'll realize that over time your audience will evolve. As technology changes your audience will change how they want to get their information. They may prefer text blog posts today, and then a year from now, prefer video and podcasts. If you keep listening to your audience you'll know before they do what direction they're heading and be able to stay on their radar. In fact, you'll be able to differentiate yourself more by having the ability to listen enough to give the audience what they want, while ensuring it still fits your business model.
Interview Them to Ensure That They Fit With Your Business Model
Many online marketing managers are so afraid to turn down a client that when they interview a potential new client they throw out their ideal client personas and practically beg the client to "hire" them. This is the wrong approach to take. You must have the mindset that you're interviewing them to see if they fit into your business model enough that you will take them on and become a partner in their online marketing success.
Be Ready to Say No
If during an interview you realize they don't fit, it's okay. Recommend to them someone else for whom they are a fit such as a virtual assistant or other contractor who works in the manner this business wants to work. Saying no isn't a bad thing. In fact, by recommending someone to them you've now become a valuable resource not only to them, but to the person you recommended.
That can pay off for your own business in terms of potential future referrals. Not to mention the fact that once you can say no, the client will now try to fit your model more due to the fact you've just triggered their desire to belong to your circle rather than the other way around.
Having a business roster full of ideal clients takes knowledge of exactly who you want to work with, with also understanding how to attract them, and weed out the wrong clients. You can do that by avoiding using cookie cutter marketing strategies that everyone else is using.
You want to design marketing strategies that speak to your particular audience and shows how you know what problems they have and exactly how to solve them in the way they want to be spoken to while maintaining a sense of yourself and your own business goals.
Would you like to use this article in your own blog or ezine? Awesome! Please feel free, and include the following:
About: Pam Ivey International helps small business owners enhance their brand image, influence buyers, and generate revenue through comprehensive online marketing coaching and training programs. In real estate, we train and certify support professionals to become superior real estate assistants.
We also publish Online Marketing Success Magazine - cutting-edge marketing content for business owners and those who support them. http://www.pamivey.com
Article Source:
http://EzineArticles.com/expert/Pam_Ivey/913390
About: Pam Ivey International helps small business owners enhance their brand image, influence buyers, and generate revenue through comprehensive online marketing coaching and training programs. In real estate, we train and certify support professionals to become superior real estate assistants.
We also publish Online Marketing Success Magazine - cutting-edge marketing content for business owners and those who support them. http://www.pamivey.com
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