Pinterest has now followed down the path of some of the other
social networking sites and has added advertising. Pinterest now has
"promoted pins". This is similar to promoted posts on Facebook and
promoted tweets on Twitter. This functionality will only be available
from Pinterest Business pages.
Businesses will have the opportunity to show their pins at the top of search results and category feeds for a fee. The promoted pins will look just like the regular pins except they will have a "promoted" label. They will also have a small grey icon. If you click on the icon, you can learn more about the pin and why the pin was displayed.
Even though Pinterest will now allow advertising, they are being cautious. There will not be any flashy banners or pop-up ads allowed. All of the advertised pins that you see should be relevant. For example, if you are searching for scuba diving then you may see promoted pins that are related to scuba. You may see a promoted pin for a scuba trip, scuba wet suit, etc. You will always know if you are seeing a promoted pin and why you are seeing it.
The addition of advertising and promoted posts is a plus for retailers. Retailers can use these promoted pins to drive traffic back to their sites. For example, if someone is searching for shoes then a shoe retailer will now have the opportunity to show their promoted pins for their shoes. It is been stated by Edison Research that 27% of Pinterest users already purchase based on a pin that they have seen.
As business owners, you want to find out what are the images related to your business that can be promoted successfully on Pinterest. This can be done by accessing Pinterest Analytics. Please note that these types of analytics are only available from a Pinterest business account. The analytics can show you which pins get the most repins, who is pinning them and what other things are pinned along with these pins. This information can be used to determine what pins you are going to promote.
At this point, Pinterest promoted ads are still in the "test" phase. They are running ads from businesses that were chosen; however, they are not charging at this point. You need to create a Pinterest business account now so that you will be ready when advertising is opened.
Businesses will have the opportunity to show their pins at the top of search results and category feeds for a fee. The promoted pins will look just like the regular pins except they will have a "promoted" label. They will also have a small grey icon. If you click on the icon, you can learn more about the pin and why the pin was displayed.
Even though Pinterest will now allow advertising, they are being cautious. There will not be any flashy banners or pop-up ads allowed. All of the advertised pins that you see should be relevant. For example, if you are searching for scuba diving then you may see promoted pins that are related to scuba. You may see a promoted pin for a scuba trip, scuba wet suit, etc. You will always know if you are seeing a promoted pin and why you are seeing it.
The addition of advertising and promoted posts is a plus for retailers. Retailers can use these promoted pins to drive traffic back to their sites. For example, if someone is searching for shoes then a shoe retailer will now have the opportunity to show their promoted pins for their shoes. It is been stated by Edison Research that 27% of Pinterest users already purchase based on a pin that they have seen.
As business owners, you want to find out what are the images related to your business that can be promoted successfully on Pinterest. This can be done by accessing Pinterest Analytics. Please note that these types of analytics are only available from a Pinterest business account. The analytics can show you which pins get the most repins, who is pinning them and what other things are pinned along with these pins. This information can be used to determine what pins you are going to promote.
At this point, Pinterest promoted ads are still in the "test" phase. They are running ads from businesses that were chosen; however, they are not charging at this point. You need to create a Pinterest business account now so that you will be ready when advertising is opened.
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