A recent national study by Hinge Marketing, Referral Marketing for Professional Services Firms, revealed that 20 percent of expertise-based referrals come from readers of blog posts and articles written by that individual. Blogs and articles were the second largest source of referrals behind first place, "hearing the individual speak."
Research also shows that, beyond training, credentials and experience, the majority of potential users of professional services look for someone who is trustworthy and able to relate to their situation.
Regardless of your field or specialty, or whether you practice independently or as part of a group, this data provides significant insight about the ability of written content to motivate readers' action to either contact you, or refer you to others. It confirms the idea that in-depth subject matter, written and presented well, is a powerful influence on viewer responsiveness.
When you add to this the fact that search engines now use various algorithms to identify high-quality content (in order to help internet searchers find the highest-quality sites), blogs and articles can be better appreciated as important boosters of overall marketing results, not just generators of referrals.
Here are some ways to improve the authority and influence of your articles and blogs. They are based on my research and experience, as well as some of Google's current criteria for assessing the level of quality of content:
- Present material in a professional,
authoritative manner. Demonstrating your top-notch standards and expertise
is a key to becoming a highly desirable professional services provider.
By providing high-quality, informative, and accurate content, you can increase the ability of your articles and blog posts to serve as "magnets" for attracting both referrals and new clients.
I can improve the impact of your website content, blogging, articles and other marketing outreach. If you're too busy to write your blog posts, I can write them for you. Contact me anytime to discuss how I might help with your writing needs. See more about this and other related topics at http://www.writingandmarketingservices.com.
Article Source: http://EzineArticles.com/expert/Jeanette_Bernice_Nofri/2278784
Research also shows that, beyond training, credentials and experience, the majority of potential users of professional services look for someone who is trustworthy and able to relate to their situation.
Regardless of your field or specialty, or whether you practice independently or as part of a group, this data provides significant insight about the ability of written content to motivate readers' action to either contact you, or refer you to others. It confirms the idea that in-depth subject matter, written and presented well, is a powerful influence on viewer responsiveness.
When you add to this the fact that search engines now use various algorithms to identify high-quality content (in order to help internet searchers find the highest-quality sites), blogs and articles can be better appreciated as important boosters of overall marketing results, not just generators of referrals.
Here are some ways to improve the authority and influence of your articles and blogs. They are based on my research and experience, as well as some of Google's current criteria for assessing the level of quality of content:
- Research every subject you write about.
Nothing can undermine your credibility more than providing inaccurate or
outdated information.
- Cite sources of significant facts
and statistics.
- Choose topics that address your prospects'
interests and concerns.
- Use original writing only. Don't
duplicate or rehash what you've read somewhere else.
- Provide insightful, substantial content;
and present it in an interesting way.
- Be sincere and caring. Viewers want to
know that you're concerned, at least generally, about the welfare of your
readers and clients.
- Use correct grammar, spelling and
formatting. Your written content represents your professionalism.
- Be relate-able. When readers can make
an emotional connection with content, they are more likely to take action, such
as contacting the site owner or sharing the information with others.
- Cultivate a trustworthy image. Find
ways to indirectly communicate your best qualities: your ethics, integrity,
sincerity, positivity, experience and expertise.
By providing high-quality, informative, and accurate content, you can increase the ability of your articles and blog posts to serve as "magnets" for attracting both referrals and new clients.
I can improve the impact of your website content, blogging, articles and other marketing outreach. If you're too busy to write your blog posts, I can write them for you. Contact me anytime to discuss how I might help with your writing needs. See more about this and other related topics at http://www.writingandmarketingservices.com.
Article Source: http://EzineArticles.com/expert/Jeanette_Bernice_Nofri/2278784
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